Scan Rate Issue at W.M. Morrison Essay Example | Topics and Well Written Essays - 2500 words

Scan Rate Issue at W.M. Morrison - Essay Example ced inventory management process and adoption of online business process are the examples of customer centric business operation strategies of Morrisons. However, the organization is facing critical issues in the scanning process of the consumed items. Long scanning time in the supermarket chains of Morrisons is forcing the customers to wait for so long in queue. It is quite general that each and every individual can get harassed due to these issues (Slack, Chambers and Johnston, 2010, p.34). These specific issues are forcing the existing customers of Morrison to switch over to another brand as the organization is finding it difficult to meet the satisfaction level of the target customers. It is true that the organization has implemented online order processing, order delivering and online payment process. But, inadequate operation management processes affected the business performance and customer service of the organization. Several leading organizations within the industry are imp lementing advanced technological processes and tools in order to enhance several business operation activities. It is important for the organizations to capitalize on the potential business opportunities to sustain in this competitive business environment. Organizations within the UK supermarket retail chain industry are trying to focus on the recent market trend and demand of the target customers. It is quite difficult for an organization to survive in this competitive industry without having skilled and experienced workforce, and highly automotive business operation process. Operation management has become highly challenging for all the organizations within this competitive retail industry as the nature of the industry is becoming highly saturated and competitive. Skills and efficiency of... It is clear from above discussion that being one of the leading organization within the UK supermarket retail chain industry, Morrisons failed to improve its efficiency in the scan rate process. It is highly important for an organization within this particular industry to ensure effective business operation management process in order to provide effective customer service. Now-a-days, people always prefer online consumption facility in daily busy schedule in order to reduce the consumption time in cost. Several potential competitors of Morrison adopted and implemented online business operation start5egy according to the growing market demand and needs of target customers. In addition to this, the organization did not understand the real reason behind the high scan rate. Inadequate strategy development process and lack of effective training for employees affected the entire workplace performance. The organization tried several things to reduce the high scan rate that frustrates the cu stomers to wait for a longer time in a queue. The operation management of the organization increased the target for each and every executive in cash department.